Top 10 Ways to Increase Occupancy at Your RV Park

Boost RV park occupancy with dynamic pricing, online booking, better guest experiences, and GuestAngel’s all-in-one tools that maximize revenue and simplify operations.

Running an RV park isn’t just about providing a spot to park an RV — it’s about creating an experience that guests want to return to and recommend. Whether you’re trying to boost mid-week bookings, fill seasonal gaps, or increase long-term stays, there are proven strategies to help you grow occupancy.

In this article, we’ll explore 10 practical ways to increase RV park occupancy, share real-world case studies, and show how GuestAngel’s all-in-one campground management software can make it easier than ever.

1. Optimize Your Online Booking System

Today’s travelers expect instant online booking. If your RV park only takes reservations by phone or email, you’re losing potential guests.

“We switched from phone-only reservations to GuestAngel’s online booking engine and saw bookings increase by 27% in just three months.” — Linda, owner of Pinewood RV Resort (TX)

How GuestAngel Helps: With a mobile-friendly booking engine embedded on your website, guests can reserve 24/7, pay online, and get instant confirmation.

2. Embrace Dynamic Pricing

Hotels and airlines have used dynamic pricing for years to maximize occupancy — and RV parks can benefit, too. Adjust rates based on weekends, holidays, or seasonal demand.

Case Study: A 90-site RV park in Tennessee used GuestAngel’s dynamic pricing tools to automatically lower weekday rates and increase holiday pricing. Result: 12% higher occupancy and 18% more revenue over a summer season.

3. Eliminate Costly Reservation Gaps

One- or two-night gaps between reservations often go unsold.

How to Fix It: Use GuestAngel StayStacker™, which works like “Tetris for reservations,” automatically rearranging bookings to minimize gaps and maximize site usage.

4. Invest in Marketing That Works

Don’t rely only on OTAs (Online Travel Agencies) like RoverPass or Expedia. Focus on direct bookings to avoid commission fees.

• Use Google Business Profile to show up in “RV parks near me” searches
• Collect emails for promotional campaigns
• Automate guest messages for upsells and reviews

How GuestAngel Helps: With built-in email and SMS marketing, you can run campaigns directly from your dashboard — no third-party tools needed.

5. Improve Guest Experience for Repeat Business

Loyalty drives occupancy. A happy guest not only returns but brings friends.

“The biggest occupancy boost we saw was from repeat visitors. GuestAngel’s mobile app made it easy to send loyalty discounts to past guests, and they booked again the next season.” — Mark, owner of Riverbend Campground (MO)

6. Add Amenities That Matter

Today’s campers expect more than hookups. Wi-Fi, EV charging, firewood delivery, kayak rentals, and themed events all make your park stand out.

Case Study: A park in Colorado added EV charging stations and promoted them on their website. Occupancy rose 8% in the first season, largely from Tesla-driving travelers searching for charging-friendly destinations.

7. Manage Reviews & Reputation

Positive reviews drive bookings. Encourage satisfied guests to leave reviews on Google, Facebook, and campground directories.

How GuestAngel Helps: Automate post-stay messages that include a direct link to your review page, making it effortless for guests to share feedback.

8. Target Longer Stays with Discounts

Instead of offering flat “monthly rates,” use weekly and monthly discounts. This makes pricing flexible while filling longer gaps.

Example: $100/night base rate → 10% weekly discount → 30% monthly discount.

This approach is more SEO-friendly (“weekly RV park discounts,” “extended stay campground rates”) and aligns with dynamic pricing.

9. Build Partnerships with Local Attractions

Work with local businesses — breweries, fishing guides, hiking tours — to create bundled packages. This adds value and helps attract new audiences.

“We partnered with a nearby winery, and GuestAngel’s guest app made it easy to promote the package. We sold out three weekends in a row.” — Debbie, owner of Lakeside RV Park (CA)

10. Train Staff to Upsell & Delight Guests

Your staff can make or break occupancy. From answering phones quickly to offering site upgrades, every interaction counts.

How GuestAngel Helps:

• Log all communications (text, email, phone) in guest profiles
• Track staff performance with built-in scheduling and tasks
• Provide guests with real-time updates via the mobile app

Final Thoughts

Increasing occupancy at your RV park doesn’t require guesswork. By combining smart strategies — like dynamic pricing, reputation management, and better guest experiences — with powerful technology like GuestAngel, you can transform your park into a high-occupancy, high-revenue business.